Privacy policy

At Shoreline, data security has been important since day one

In order to give you a great experience with our website, we collect some personally identifiable information. We also maintain
some personal data in a customer relationship management system to better understand you and your needs and help us find
solutions that improv0e your business.

When it comes to the Shoreline software itself, strong privacy controls and information security have been built in, by design.

We collect the least amount of data possible and only with your consent. We don’t sell or redistribute your information to third
parties and, along with our third-party service providers, we do our best to maintain the security of your information.

Contact us at if you have questions about this policy or what User Personal Information Shoreline
maintains about you.

Our privacy policy contains:

  • What information we collect and why
  • From website browsers
  • Through Google Analytics
  • For subscriptions and support
  • For customer relationship management
  • Within Shoreline software
  • Cookies
  • Email communication
  • Keeping your information safe
  • Access and correction

What information we collect and why

From website browsers
If you’re browsing the Shoreline website, we obtain the same necessary information that most sites collect, using standard
internet technologies like cookies (see below) and web server logs.

This information we collect from everybody, whether or not they have subscribed to our newsletter or have a contractual
relationship with Shoreline. The information collected includes the visitor’s browser type, language preference, referring site,
additional websites requested and the date and time of each visitor request, in addition to potentially personally-identifying
information like Internet Protocol (IP) addresses.

We collect this information to understand better how our visitors use our websites and to monitor and protect their security.

Through Google Analytics
We use Google Analytics to track and measure site traffic, which helps us make improvements and better understand our users.
Google Analytics gathers non-personally identifying information about your visits to the Shoreline website, such as your
browser type, referring and exit pages, internet service provider and time stamp, along with potentially personally-identifying
information like Internet Protocol (IP) addresses.

We do not use Google Analytics to track individuals or monitor their use of our sites, nor do we allow any third party to
individually track our users or correlate your IP address with your identity. Google provides further information about its own
privacy practices and offers a browser add-on to opt out of Google Analytics tracking.

For subscriptions and support
Subscribing to our email list requires some necessary information, for instance, email address, and name. This may be
considered “User Personal Information,” as there is the possibility that it could, alone or together with other information,
personally identify someone.

Likewise, we may need some Personal User Information to support you as you use Shoreline’s solutions.

We use MailChimp for newsletter management, and Help Scout and Slack to support users, all of which have their own privacy
policies. These systems may contain your email address, name and some additional personal information you provide for us to
deliver the services you request.

If you want to know what User Personal Information we have stored in these systems, please contact us at While a business or legal obligations may prevent us from deleting your information, you can always ask
us to correct it.

For customer relationship management
To keep track of user accounts, we use Salesforce for general client/customer relationship management. This system may
contain your email address, name and some additional User Personal Information you provide. We periodically review Personal
User Information stored within Salesforce and remove data as necessary.

Contact us at if you want a copy of your Personal User Information from Salesforce and if you want us to
correct or delete it.

Within Shoreline software
To give you access to our software for superior simulation solutions, we need a certain amount of User Personal Information to
create your account and to provide the services you request.

When Shoreline acts as a data processor for clients, our products integrate Personal User data directly from these clients and
at their explicit request. The client is responsible for the accuracy and completeness of Personal User Information they provide
us, as well as for any modifications or deletions.

All information is encrypted within the Shoreline software and securely stored on servers within the EU. We use Amazon Web
Services, which has its own policy on Data Privacy.

Cookies are small files transferred to your computer’s hard drive through your web browser (when enabled) that allow the site’s
or service provider’s systems to recognise your browser and capture and remember specific information.

We use cookies to give you the best experience on our website by, for example, remembering your settings and gathering usage
statistics. Your continued use of the Shoreline website lets us know that you’re okay with that.

You can use your browser settings to limit or disallow the use of cookies, although this may disable useful features of the

You can manage your accept here: Accept cookies | Reject cookies | Reset setting

Email communication
If you’ve subscribed to the Shoreline newsletter, indicated that you’d like to receive notifications from us or asked for support,
we use your email address to communicate with you. We always make sure you can opt out of email communications or
unsubscribe and never sell or re-distribute our users’ email addresses.

We use Help Scout, MailChimp, Salesforce and Slack to manage our customer information and newsletters and they also take
user privacy very seriously. You can read their policies on their respective websites, linked above.

We may occasionally send you emails about Shoreline events and news, new features, requests for feedback or necessary
policy changes. You can opt out of email communication at any time by using the unsubscribe link in emails from us or by
contacting us at

To make our messages more meaningful and check that we’re not sending things you don’t want, we might include pixel tags in
emails. A pixel tag is a small, clear image that can tell us whether or not you have opened an email and what your IP address is.
Please opt out of emails from Shoreline if you prefer not to receive pixel tags.

Keeping your information safe
Shoreline takes all measures reasonably necessary to protect all our users’ information from unauthorised access, alteration or
destruction, maintain data accuracy and ensure appropriate use. We follow generally accepted industry standards to safeguard
whatever personal information our users give us.

While we cannot guarantee the absolute security of information as no method of electronic transmission or storage can be
100% secure, the third-party services Shoreline uses to store user data, such as Amazon Web Services, Google Analytics, Help
Scout, MailChimp, Salesforce and Slack, all have the expertise and infrastructure to keep such data secure and ensure

In the unlikely event of a data breach, the Shoreline CTO is responsible for contacting all impacted parties or their
representatives within 72 hours. This contact would include what User Personal Information was affected and what steps will be
taken to ensure such a breach does not occur again.

Access and correction
You are welcome to contact Shoreline via email at to ask for a copy of any Personal User Information we
maintain about you, as well as to ask for it to be corrected or deleted

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